Atomic Mass and Mass Number Chemistry Review

Atomic Mass and Mass Number Chemistry Review Atomic mass and atomic mass number are two important concepts in chemistry. Heres a quick review of what is meant by atomic mass and atomic mass number, as well as how actual particle mass relates to atomic number. Atomic Definitions Z is used to signify the atomic number or proton number of an atomZ # of protons of an atomA is used to signify the atomic mass number (also known as atomic mass or atomic weight) of an atomA # protons # neutronsA and Z are integer valuesWhen the actual mass of an atom is expressed in amu (atomic mass units) or g/mol then the value is close to A Are Atomic Mass and Atomic Mass Number the Same? Yes and no. If you are talking about a sample of a single isotope of an element, the atomic mass number and the atomic mass are either very close or else the same. In introductory chemistry, its probably fine to consider them to mean the same thing. However, there are two cases in which the sum of the protons and neutrons (atomic mass number) is not quite the same as the atomic mass! In the periodic table, the atomic mass listed for an element reflects the natural abundance of the element. The atomic mass number of the isotope of hydrogen called protium is 1, while the atomic mass number of the isotope called deuterium is 2, yet the atomic mass is listed as 1.008. This is because natural elements are a mixture of isotopes. The other difference between the sum of protons and neutrons and the atomic mass is due to mass defect. In a mass defect, some of the mass of the protons and neutrons is lost when they bind together to form an atomic nucleus. In a mass defect, the atomic mass is lower than the atomic mass number. Source Jensen, William B. (2005). The Origins of the Symbols A and Z for Atomic Weight and Number. J. Chem. Educ. 82: 1764.

Analysing Literary Style The House On Mango Street English Literature Essay Essays

Analysing Literary Style The House On Mango Street English Literature Essay Essays Analysing Literary Style The House On Mango Street English Literature Essay Essay Analysing Literary Style The House On Mango Street English Literature Essay Essay but it helps the reader learn from the character ( s ) . It takes a batch of bravery to let go of the familiar and apparently procure, to encompass the new. But there is no existent security in what is no longer meaningful. There is more security in the adventuresome and exciting, for in motion there is life, and in alteration there is power ( Alan Cohen ) . This quotation mark relates to this in a manner that it is stating that people should larn to accommodate to alter. Cisneros was demoing this throughout the whole book in Esperanza s life because she showed how Esperanza went through this but in different ways. This quotation mark besides symbolizes this because of how Esperanza changed friends because she taught that Sally understood her more than her two friends she had earlier. This is because she was acquiring used to the thought she truly had friends, but she seemingly got tired of them in her ain small manner. Thi s friendly relationship did non last long because she taught she had the perfect friend, but it turned out to be a bad relation between the two. One ground for this was because they were likewise, but Esperanza still was non certain who she was. Cisneros besides showed civilization in this novel. She did this to place the sort of people that lived on Mango Street since it was a portion where there were racial segregations. She largely focused on the Mexican portion of Esperanza. She showed civilization through the names of the characters. Through the names, Cisneros shows what Esperanza believes in, which is a good manner to convey out her civilization to specify herself. The Eskimos got 30 names for snow, I say ( Cisneros, 35 ) , which identifies that the more names a individual has or is giving, the more of import he/she is to that individual, which is the household. The names were truly of import to depict Esperanza s character because at the get downing she talked about the significances of her name, and she said that she was traveling to alter her name. Name callings represented who the individual was and because of this, Esperanza wanted to alter her name. Cisneros used this to clear up how Esperanza wanted to specif y herself as. She showed that Esperanza was still calculating out who she was traveling to be in the terminal. Another manner Esperanza was able to stand out was with the places. She loved places and to her they represented womenhood because it made her think of sex and her hunt for independency. The writer showed how Esperanza wanted to be free since they moved to their new place. Independence was what kept her in Mango Street because she wanted to larn from her experiences she had in Mango Street and turn them to her advantage until she is able to eventually travel her ain manner. For illustration, as she was turning up in Mango Street, Cisneros showed that she began believing different about many things. Esperanza non merely grew mentally but physically excessively. This led to her believing about male childs and many other things. Cisneros used this to place how all her experiences led her to happen herself. It made a way for Esperanza to follow on her manner to independence. Ci sneros besides showed how people change as they grow up. For illustration, when Esperanza started to speak to Sally, she wanted to be her friend because Sally understood her better than her two friends. This was besides because Sally had sexual experience that Esperanza hardly started to happen out approximately. Cisneros described every procedure a adolescent takes when turning up so the reader can understand how difficult it is to happen one s true ego. This was able to demo that every teenage miss has adversities when turning up specially in a vicinity like in Mango Street. At the terminal of the novel Cisneros showed how Esperanza was get downing to happen herself. I like to state narratives. I tell them inside my caput. I tell them after the postman says, Here s your mail. Here s your mail he said. I like to state narratives. I am traveling to state you a narrative about a miss who did nt desire to belong ( Cisneros, 109 ) . This is where she found who she truly was and what was her intent in life. This quotation mark explains how towards the terminal to the book Esperanza eventually began to calculate out herself. Cisneros did this in a manner that was sort of a verse form towards the terminal to stress it because it was the most of import portion of the book. It was a immense displacement because of how much Esperanza matured throughout the whole novel. By Esperanza being able to eventually place herself as a narrative Teller, Cisneros was able to stop the narrative by stating, Where did she travel with all those books and paper? Why did she proc ess so far off? They will non cognize I have gone off to come back. For the 1s who can non out ( Cisneros, 110 ) , which describes how Cisneros wanted the reader to cognize that it was clip for Esperanza to go forth Mango Street and be who she was meant to be. In the quotation mark it besides shows how Esperanza still used fragments in her sentences. Cisneros did this to demo that she still had some maturing to make before go forthing. This is why she stayed after so she can complete her school because she was non ready to go forth Mango, but when she felt strong and ready to go forth ; she was traveling to make it. Because of this, Esperanza was able to demo her true strength by remaining in Mango Street until she was to the full grown in Mango Street. Cisneros besides showed how her go forthing Mango Street was traveling to alter her whole vicinity specially does who doubted her because she was traveling to be a author to show what she neer did in her whole life. We do non turn perfectly, chronologically. We grow sometimes in one dimension, and non in another ; unevenly. We grow partly. We are comparative. We are mature in one kingdom, childish in another. The past, present, and future mingle and draw us rearward, frontward, or repair us in the present. We are made up of beds, cells, configurations ( Anais Nin ) . This quotation mark stated by Nin establishes how Esperanza grew throughout the whole book. It shows how her growing was small by small as she was sing different material. Cisneros was able to demo this through her authorship manner and imagination. She was able to set up a connexion between her and the character in a manner that she made the character happen her true ego by composing. Cisneros was reasonably close to Esperanza make to the fact that they both write to show themselves in a manner that entertain people. Cisneros alone composing led to make and astonishing character to demo how a adolescent miss larn how to place her true ego and make her maximal possible through storytelling and composing. Cisneros was able to portray different subjects to learn the reader how one can larn to accommodate to whatever alteration they are traveling through. Her composing gave the narrative the perfect significance for us the readers to to the full understand her astonishing work.

Paradox of Why Philosophy is Dangerous Essay Example | Topics and Well Written Essays - 2000 words

Paradox of Why Philosophy is Dangerous - Essay Example Although a lot of people do not acknowledge philosophy, it is essential that some advantages are outlined. The research provides a number of reasons why philosophy is still an important area of study and evaluation in the current life. It is identified that a lot of ideas in today’s world are all associated with philosophy. For example, the language spoken has been identified as the disparity between actions and things, an idea proving that language is associated with philosophy. The research contrasts the given advantages by providing information on the dangers of associating with philosophers. Among the many dangers described, the essay provides clear ways explaining how philosophy is a dangerous method of acquiring information. In a quench to widen their scope of understanding statements, philosophers end up settling on the wrong meanings of the given statements. The research shows prove from two philosophers who proved that one prove in a philosophers world leads to a different finding. The essay provides information that shows how philosophy posses’ danger to everyone including children. Young philosophers are faced with different challenges that are elaborated in depth in the paper. Ragnar says that these challenges include the ability to identify the truth in philosophical statements yet according to philosophers, every statement is true. This does not only involve children because the research shows how philosophy becomes dangerous to the young people. In the quest to seek for knowledge, Young people end up getting caught up in expound able ideas of philosophy. Isn’t it strange how philosophy is far more dangerous than walking on all known slippery rocks? Probably, it would be better to ask why too much thinking causes immense intellectual strain, a basis for various philosophers going bonkers. Many of studies done in colleges are meant to educate people regarding a certain subject in all available details.

Psp go Essay Example | Topics and Well Written Essays - 2750 words

Psp go - Essay Example According to Joseph Schumpeter (Schumpeter), an entrepreneur may innovate in the form of new products, new production methods, new markets or new forms of organization. However, entrepreneurship does not just involve owning a small business. Firstly, there has to be some innovation. Secondly, entrepreneurs take much bigger risk and the gains are much higher. However, not all entrepreneurial ventures may be successful. The success of the business or idea depends on a number of factors. A lot of people have researched on different entrepreneurial setups and have looked into what makes an entrepreneur successful. In this research paper we shall analyze the process of entrepreneurship from different angles and identify the key factors which relate to the success or failure of the entrepreneurial venture. The organization that we have selected for this project is Sony (SCEI). This is because Sony is quite famous for its innovative products and technologies. Over the years Sony has releases some of the breathtaking inventions of today and is considered to be a pioneer in developing new ideas. Sony is also famous for its entrepreneurial culture and environment which supports innovation within the organization. Further, the product that we have selected is their PSP Go, which is a unique handheld gaming console for kids and adults. Sony’s Game business venture is made up of game software and consoles offered by the Sony Computer Entertainment Incorporation (SCEI).The current global digital lifestyle has lead to the innovation and evolution of portable digital games to match. Based on Sony’s Corporation five year strategy, (Sony’s Annual Report 2009, p.23), Sony Computer Entertainment unveiled PSP- GO (Play Station Portable go) in Tokyo on June 3rd 2009 which was made available in stores as from 1st October 2009.PSP go is a new evolution of handheld digital entertainment system, uniquely

Information Security Small Businesses Research Paper

Information Security Small Businesses - Research Paper Example Therefore, the protection of information and data should be prioritized as one of the foremost steps in every organization, whether small or large. Identity theft and credit card frauds are aggravating crimes that are witnessed due to criminal acts of data thefts. Organizations around the world tend to suffer such thefts that jeopardize their reputation, and often face lawsuits from their clients. One such incident was witnessed last year with Sony PlayStation when their PlayStation network in the British division faced data theft. The Guardian (2011) reported that around 77 million users’ data was stolen. The stolen information included names, addresses, date of births, passwords and credit card numbers. The data thefts of such nature are likely to cause credit card frauds and bank frauds while attempting identity thefts. The online games service had to remain shut down for a week since they did not want the incident to recur before appropriate measures were taken to combat t he attack. Richmond Williams (2011) stated that such an enormous attack was likely to damage the reputation of Sony and threaten its capability to compete with other giant competitors such as Apple, Google, etc. It is also vital to ensure that information security measures are updated regularly to stop any intruder from taking advantage of any obsolete protection software (which is often noticed in small organizations). Alongside financial losses and reputation damages, ineffective information security measures are also likely to instigate legal actions and investigations against organizations. With reference to the example under discussion, a lawsuit was filed against Sony for not providing enough security to the data of their customers. The customers wanted compensation from Sony for the damages caused by the data theft at Sony. Jones (2011) stated that the respective company was likely to face as much as ?500,000 of fine for not being able to protect their customer’s sensi tive information. With the comprehension of the consequences of not implementing effective security measures, it is also important to understand the different types of vulnerabilities that exist in organizations. Confidentiality of data implies the safe keeping of data against any revelation without the approval of the owner of the information. The revelation of data might not be intentional by the organization; however, the data flow that is implemented for the transfer of the data might involve some unreliable third parties that might take advantage of such exposure of data. Data integrity implies that no change or corruption should happen to the data; such corruption and changes are likely to occur if effective information access procedures are not implemented. Availability of data refers to the presence of data and service upon the need of the customer and employees; cyber attacks on an organization can make an online service go offline or delete important data by adopting diffe rent types of intrusions and virus attacks etc. Authenticity and non-repudiation are interrelated concepts that involve the proof of identity of the interacting parties. Authenticity implies that the interacting

EEG-Based Processing Approach for Pain Detection

EEG-Based Processing Approach for Pain Detection Abstract-To detect the pain based on EEG signals variability, several efforts has been made but no promising result has been achieved yet. In this study, we propose different features to classify pan. EEG signals of 28 healthy volunteers were recorded continuously while they experience pain through the known ice-water paradigm. To access the de-correlated EEG sources, Independent Component Analysis(ICA) scheme was used. Among them, the artifact and noise sources were removed and therefore pain dependent sources were determined and projected back. Before the classification, some features were extracted from the EEG signal. To select the best features, sequential forward selection (SFS) was applied which also eliminates the redundancy. The classification results provide 89% , 90% and 94% accuracy when one nearest neighbor (1NN), 3NN and support vector machine (SVM) were used, respectively. Keywords: EEG sources, pain dependent features, entropy, feature selection. Introduction Backonja et al. [1] proposed an ice-water bath as a gradual painful stimulus, termed as the cold presser test (CPT). in this study, CPT is applied as the pain inducing paradigm. Some studies, inveatigated the changes during pain. The result of some previous studies[2-5] was reported as an increase in the Delta and Beta bands and a decrease in the Alpha band during pain. In another study, a tonic pain stimulus [6] increased the power of Delta, Beta-III and Gamma bands and decreased the Theta, Alpha-I and Alpha-II band powers. Intramuscular injection of hypertonic saline increases the Beta power[7]. In another research, inducing Capsaicin caused no significant change in the EEG bands. Another study implied changes of Alpha band activities interact in pain-perception process [8]. In another research, two levels of pain were classified by NaÃÆ' ¯ve Bayes classifier which produces 86.3 ±8.4% classification accuracy [21]. In a different approach, fMRI images of the participants brain were observed while they were experiencing pain by heat induction which resulted in 94% accuracy [9]. The most repeated findings of these studies is a general increase in the power of Beta band simultaneous to a decrease in the Alpha band with a possible coherence increases across different bands, as the brain response to pain. In Section 2, the data recording and the preprocessing are explained; In Section 3, the methods are described in detail; in Section 4, the results are presented. Section 5 concludes the results. Data Recording and Preprocessing 2.1. Data Recording For recording EEG signals, 30 electrodes were used by Scanlt EEG recording system. A cap based on 10-20 electrode placement system was used for recording. The impedance of all electrodes was less than 5 kilo ohms. The sampling rate was adjusted at 250 hertz and a bandpass filter with cut-off frequencies adjusted in 0.5 and 47 hertz was implemented to the signal. In previous studies, laser, cuff pressure, hot/ice water, Electrocutaneous stimulation [10]-[13], have been used to induce pain. In this study, the ice-water (also called CPT) was selected to have minimum side-effect. The recording procedure took place in a quiet room. First, to achieve a baseline recording for each volunteer, a 30 second EEG signal were recorded in the resting position, which is called no-pain class. Then, by putting their hand in the cold water (1.7 ±0.2centigrad) after a while, they reported the pain. The recording continues till the tolerating time for each subject. With respect to the fact of artifacts presence in the EEG signals and to record the noises with higher quality, some electrodes on the face muscles were put to detect EMG artifacts. Also, EOG is one of the other artifact sources in EEG. 2.2. EEG Artifacts Eliminating Principal component analysis (PCA) and regression methods[14] are the methods used for eliminating the EEG artifacts such as muscle artifacts and eye artifacts. Also ICA has been introduced more effective for decomposing the recorded signals into uncorrelated sources [14] which is applied here to remove the EEG artifacts. 2.2.1. Independent Component Analysis (ICA) The components x i {displaystyle x_{i}} of the observed random vector x = ( x 1 , à ¢Ã¢â€š ¬Ã‚ ¦ , x m ) T {displaystyle x=(x_{1},ldots ,x_{m})^{T}} are generated as a sum of the independent components s k {displaystyle s_{k}} x i = a i , 1 s 1 + à ¢Ã¢â‚¬ ¹Ã‚ ¯ + a i , k s k + à ¢Ã¢â‚¬ ¹Ã‚ ¯ + a i , n s n {displaystyle x_{i}=a_{i,1}s_{1}+cdots +a_{i,k}s_{k}+cdots +a_{i,n}s_{n}} weighted by the mixing weights a i , k {displaystyle a_{i,k}} [15]: X= AS (1) Where S is sources vector, X is the recorded signals (EEGs) matrix. To calculate its inverse or pseudo-inverse, termed as W, the equation(3) is used: S =WX, where W=A-1 (2) 2.2.2. EOG Artifact To remove the most important EEG artifacts, which are EOG and EMG artifacts, the similar process was done. As the Fp1 channel is the most contained EEG channel, the correlation of this channel with all determined sources, was calculated Eq.4 is the correlation formula. If the value exceeded 0.7, the corresponding source was selected as the suspicious EOG source[16]. (3) Where Ri is the correlation of the ith source with the recorded signal at Fp1. Fig.1 shows the spectral map of the determined EOG source which is mostly on foreahed space. Shanon Entropy (4) Fractal Dimension L(k)= (5) Fig. 1. Spectral map of EOG component 2.2.3. EMG Artifacts To remove the EMG artifacts, the correlation of all sources with the frontalis and temporalis channels were computed and the ones which were more than 0.7 were considered as the probable EMG sources. Commonly, EMG sources have higher power at high frequencies. Therefore, to precisely detect EMG sources, in addition to the correlation criterion, their brain map were investigated[17]. The scalp map and power spectrum of one of the detected EMG artifacts is shown in Fig. 2. (b) Fig. 2. An EMG source (a)Scalp map,(b) Activity Power Spectral Methods This study is started from the data acquisition part in which 28 healthy subjects participated. We record their EEG signals through the resting condition (without imposing any pain stimulus) and pain condition. Due to the presence of artifact and noise in the recorded signals, we apply independent component analysis (ICA) to EEG in order to remove the effect of electrooculogram (EOG), electromyogram (EMG) and movement artifacts. Non-artifact sources were projected back to electrode space and various features were extracted from them. To remove the redundancy and increasing the discriminability, an approach for selecting discriminative ones, Sequential Forward Selection(SFS) was applied. The candidate classifiers were support vector machine (SVM) and one nearest neighbor (1NN). 3.1. Features The features used in this research are as follows; band power of the pain sources in five bands (Delta, Theta, Alpha, Beta, Gamma), fractal dimension, Shannon entropy, approximate entropy and spectral entropy. As a brief description to the features, Five frequency bands including Delta (0-4 Hz), Theta (4-8 Hz), Alpha (8-13 Hz), Beta (13-30 Hz), and Gamma (>30Hz) were elicited for each time frame, from each channel. [17]. Shannon entropy [18] measures the amount of irregularity in a distribution. Fractal dimensionmeasures the irregularity or roughness of a signal in a time frame[19]. The table below, demonstrates the brief procedure of calculating the features. Where P()are the probabilities occurred in the ith bin. is thethe average length, L(k) is the average length. 3.2. Feature selection The high number of features extracted in this study, from 30 channels within each time frame caused a high amount of redundancy. Search strategies need an objective function to select the suitable subset of features. This objective function is usually a statistical/ information/distance based criterion or the classifiers feedback, which are called filter and wrapper, respectively. Filter methods are fast and does not bias to the classifier type, while wrapper methods usually provide better results at high computational complexity cost. 3.2.1. Sequential Forward Selection (SFS) Sequential forward selection mechanism starts with empty set of features and repeatedly adds the most significant features to reach the criterion[20]. Here the criterion is selected as the classification accuracy with the objective of SFS selects the most discriminative algorithm. 3.3. Classifiers Two well-known classifiers, 1-NN and SVM, were used in this study. 1-NN is a local and nonlinear classifier, which is proper for classifying multimodal distributed samples[41]. From another angle, SVM with a suitable kernel is capable of classifying samples of two classes with overlap, which provides a great generalization property[21]. 3.4. Classification Investigating brain map through CPT gives us valuable information about the classification possibility. Two frequency ranges, centered at 2Hz (Delta) and 9.8Hz (Alpha), are observed as the most pain dependent features [3]-[5],[8],[22],[23]. The average brain map over all the subjects, in the Delta (Fig. 3) and Alpha (Fig. 4) bands, are exhibited in pain and no pain class. a b Fig. 3. The average brain map of subjects at 2Hz (Delta band): a) Non-pain, b) pain a b Fig. 4. The average brain map of subjects at 9.8Hz (Alpha band): a) Non-pain, b)pain Fig. 3 illustrates an increase in the power of Delta band by feeling the pain, which changes the activity focus region from top to the right hemisphere. These findings were previously reported [3]-[5], [23]. In contrast, by feeling more pain, the power of Alpha band is decreased in the frontal lobe and increased in occipital lobes, as shown in Fig. 4, which is as the results obtained in former studies [3]-[5], [8], [22]-[23]. It is noted that the base of the classifier was just built up according to the detected differences on the spatial distribution of these two band power features. To use the other EEG features and find a discriminate subset of features, SFS was run. Therefore, by adding the other features, which were selected by SFS, it was expected to achieve a higher classification accuracy. Results EEG signals from 30 electrodes were recorded and then EOG and EMG artifacts were removed by the ICA method, described in Section 2. Through the preprocessing, EMG or EOG sources and the sources caused by the bad connection of an electrode on the scalp, was projected outward of the brain. The base of the classifier was just established upon the significant changes in the spatial distribution of band power features through feeling pain (Fig. 4). since reality is that applying just the selected band power features does not provide convincing results, the structure while considering the other features was proposed. The results of pain classification by the proposed structure and those band power features, which were selected through visual inspection, is shown in Table I. For now and on, all of the presented classification results in this paper is achieved by ten-times ten-folds cross validation was executed for the cross validation phase. The classification accuracies are illustrated in Table IV, once SVM was considered for all nodes and the other time 1-NN classifier was assigned. Table I. The pain classification results of only the selected band power features Classification 1-NN 3-NN SVM Pain Versus Non-pain 68 66 54 Table II shows the classification accuracies achieved by applying svm to the features that is introduced as the discriminative ones in previous studies [6]-[8], [10], [23]-[24]. Table II. The comparative results of pain and non-pain classification by applying the previous suggested features[6]-[8], [10], [23]-[24]. Suggested Band Power Features in the Previous Studies Classification Accuracy (%) Alpha band 65 Beta and Alpha bands 61 Delta and Alpha and Beta bands 68 Theta and Alpha bands 57 Delta and Beta bands 61 Alpha and Gamma bands 62 Delta, Beta and Alpha Gamma bands 59 These numerous features, in each time frame, were concatenated into successive feature vectors and therefore the classifiers were encountered with high-dimensional vectors. To remove the redundancy and customize an optimized subset of features , SFS was adopted, to select the pain dependent features and therefore improve the final results. Nevertheless, while using wrapper method, the selected feature set depends on the classifier, the selected subsets of features are not necessary equal for SVM and 1-NN. SFS was run for each classifier separately. Also, since the test and train sets are changed through different folds, the selected features in different validation folds are not identical. As all of the reports which use wrapper approach, to demonstrate the list of selected features, the common features through folds were reported. The selected features by SFS at each node are listed in Table III. and for deploying SVM at all nodes presented and the 1NN features are listed in Table IV. Table III. The selected features by SFS for SVM and 1-NN Classifier List of the selected features SVM Alpha, Delta, Beta and Gamma bands, Shannon entropy, and fractal dimension K-NN Alpha, Delta, Beta bands and Shannon entropy The achieved classification results by applying the EEG features, customized using SFS, are illustrated in Table VI. Table VI. Classification accuracy of the pain Accuracy (%) Classifier Stage 94 SVM Pain vs. Non-Pain 89 1-NN 90 3-NN As it is stated the list of selected features depends on the type of classifier. Discussion EEG signals is the only non-invasive physiological-base measuring data that quantitatively records the brain activity. Also, the research in pain measurement is still in the beginning compared to other applications such as speech processing. As it is mentioned, among the artifact removal schemes such as regression with PCA, adaptive filter and match filter, the best known method is still ICA. It provides this opportunity to eliminate different noise and artifact roots in the ICA space, where all of the sources were statistically independent. Some constraints were considered to assure us that the suspicious noisy sources were correctly selected. In other words, the variation of spatial distribution of the Delta and Alpha bands are visualized by brain map images through the time and this variation was translated into a succesfull classification. We tried to select informative features to reveal the pain changes as highlight as possible. In this regard, instead of eliciting features from the correlated EEG signals on the scalp electrodes, variety of the known features were extracted from the pain dependent EEG source signals. Moreover, instead of ad-hoc methods, a heuristic search strategy, called as SFS, was employed to automatically select the suitable features. The high classification result demnstarates the propriety of the whole process. References [1] C.S. Cleeland, Y. Nakamura, E.W. Howland, N. R. Morgan, B. A. Edwards, M. Backonja, Effects of oral morphine on cold pressor tolerance time and neuropsychological performance, Neuropsychopharmacology, vol. 15, pp. 252-262, 1996. [2] A.C.N. Chen, P. Rappelsberger, Brain and Human Pain: Topographic EEG Amplitude and Coherence Mapping, Brain Topography, vol. 7, pp.196-205, 1994. [3] A.C.N. Chen, P. Rappelsberger, O. Filz, Topology of EEG Coherence Changes May Reflect Differential Neural Network Activation in Cold and Pain Perception, Brain Topography, vol. 11 , pp. 125-132 , 1998. [4] S. Ferracuti, S. Seri , D. Mattia , G. Cruccu, Quantitative EEG modifications during the cold water pressor test: hemispheric and hand differences, Int. Journal of Psychophysiology, vol. 17, pp.261-268, 1992. [5] A.C.N. Chen, S.F. Dworkin, J. Haug, J. Gehrig, Topographic brain measures of human pain and pain responsivity, Pain, vol. 37 , pp.129-140, 1989. [6] P. Veerasarn, C.S.Stohler, The effect of experimental muscle pain on the background electrical brain activity, Pain, vol. 49 , pp.349-360, 1992. [7] P.-F Chang, L. Arendt-Nielsen, T. Graven-Nielsen, P. Svensson, A.C.N. Chen, Topographic effects of tonic cutaneious nociceptive stimulation on human electroencephalograph, Neuroscience Letters, vol. 35 , pp. 49-52, 2001. [8] W. Penga, C. Babiloni, Y. Maod, Y. Hua, Subjective pain perception mediated by alpha rhythms, Biological Psychology , vol. 109 ,pp. 141-150, 2015. [9] T. Wager, L. Atlas, M. Lindquist, M. Roy, C. Woo, E. Kross. An fMRI-Based Neurologic Signatureof Physical Pain, The new england journal of medicine, vol. 368, pp. 1388-1397, 2013. [10] E. Schulz , A. Zherdin , L. Tiemann, C. Plant , M. Ploner , Decoding an individuals sensitivity to pain from the multivariate analysis of EEG data, Cereb Cortex, vol. 22, pp. 18-23, 2012. [11] P, Ravn , R. Frederiksen , A. Skovsen , LL. Christrup , Mu. Werner , Prediction of pain sensitivity in healthy volunteers, Journal of Pain Research, vol. 5, pp. 326-313, Aug. 2012. [12] S. Walter, S. Gruss, K. Limbrecht-Ecklundt, H. C. Traue, P. Werner, A. Al-Hamadi, N. Diniz, G. Moreira da Silva, A. O. Andrade Automatic pain quantification using autonomic parameters, Psychology Neuroscience, vol. 7 , pp.363-380, Nov. 2014. [13] S.Gruss , R.Treister , P.Werner , S .Crawcour , A .Andrade , S .Walter ,Pain Intensity recognition Rates via Biopotential Feature Patterns with Support Vector Machines, Biopotential Pattern of Pain via Machine Learning, vol. 10, oct. 2015. [14] S. Makeig, AJ. Bell, T-P. Jung, TJ.Sejnowski, Independent component analysis of electroencephalographic data, Advances in Neural Information Processing Systems, vol. 8 , pp.145-151, 1996. [15] Sheng-Hsiou Hsu, Tim R. Mullen, Tzyy-Ping Jung, Gert Cauwenberghs, Real-Time Adaptive EEG Source Separation Using Online recursive Independent Component Analysis, IEEE Trans Neural Syst Rehabil Eng, vol. 24, 3, March 2016. [16] T.Jung, S.Makeig, C.Humphries, T.Martin, J. Vicente , T.Sejnowski, Removing electroencephalographic artifacts by blind source separation, Psychophysiology, vol. 37 , pp. 163-178, 2000. [17] F.Ghassemi, Independent Component Analysis of ERP for levelingVisual Sustained Attention, Amirkabir University of Technology , 2007. [18] I. A. Rezek, S. J. Roberts, Stochastic complexity measures for [33] D. Aba ´solo1, R. Hornero1, P. Espino, D. A ´ lvarez1, J.Poza, Entropy analysis of the EEG background activity in Alzheimers disease patients, Physiol Meas, vol.27, pp.241-253, 2006. [19]M. Sabeti, S. Katebi, R.Boostani, Entropy and complexity measures for EEG signal classification of schizophrenic and control participants, Elsevier Journal of Artificial intelligence in medicine, vol. 47 , pp.263-274, , 2009. [20] S. Enshaeifar, S. Kouchaki, C. Cheong Took, and S. Sanei, Quaternion Singular Spectrum Analysis of Electroencephalogram with Application in Sleep Analysis, IEEE Trans Neural Syst Rehabil Eng. Vol. 24, 1, Jan. 2016. [21] M. Gram, C. Graversen, S.S. Olesen, A.M. Drewes, Dynamic spectral indices of the electroencephalogram provide new insights into tonic pain. Clinical Neurophysiology, vol. 126, pp. 763-771, April 2015. [22] M. Huber , J. Bartling, D. Pachur, S.Woikowsky, S. Lautenbacher, EEG responses to tonic heat pain, Exp Brain Res, vol. 173, pp. 14-24, 2006. [23] R. Dowman, D. Rissacher, S. Schuckers, EEG indices of tonic pain-related activity in the somatosensory cortices,See comment in PubMed Commons belowClinical Neurophysiology, vol. 119 , pp. 1201-1212 , 2008.

Final Team Case Essay

Case Background Co-Founders Dave Packard and Bill Hewlett started Hewlett-Packard (HP) in 1939 inside a small one car garage behind Packard’s house. The two finished their studies as electrical engineers at Stanford University in 1934 and became close friends. They decided to start their own business â€Å"and make a run for it†, formalizing their partnership January 1, 1939. (The HP Way). They decide the company’s name with a coin toss that one car garage became the office of Hewlett-Packard. At the time it was started HP had $538 in working capital and little more than a couple hundred dollars worth of assets. It was in that garage that HP’s legacy was born, when Bill and Dave created the first HP product – the Audio Oscillator HP200A. Following the invention of their first product, the pair moved into a small building down the street from their famed garage and hired their first employees. â€Å"Walt Disney Studios placed an order for eight HP 200B audio oscill ators for the movie Fantasia—HP’s first big sale.† (High Tech: Winning Success In Silicon Valley). Another milestone was reached in 1940 when HP sent out its first ever Christmas bonus in the amount of $5. This Christmas bonus set the tone for all bonuses to come, as it quickly turned into a production bonus and soon helped to shape the company wide profit sharing plan that HP adapts. In 1942 HP builds its first ever company owned building, and in order to protect themselves build it so that it can be easily converted to a convenience store should the electronics industry fail. One of the most important milestones for the company was reached in 1947, as HP became a true Corporation. HP also caught attention for their Management by Walking Around and Open Door Policy programs. In 1957 HP had its initial public offering of stock and wrote their first set of corporate objectives, which set the tone for their management style as a company. In 1958 HP made its first â€Å"sizeable acquisition when they purchased F.L. Moseley Company†, which further expanded their product line. ( Maddox). The late 50’s and 60’s were an extremely important time for HP as a company as it was during this time that they became a global company by building a manufacturing plant in Germany. It was also during this time that they created their Division Separation structure where they separated profit and loss accountability  between divisions. This division was thought to help keep employees nimble while fostering motivation and creativity. During the 60’s HP further developed itself by entering into the medical field with the purchase of Sanborn Company. They also had their stock listed on the New York and Pacific Stock exchanges and were listed in Fortune 500’s top companies at 460. It was also during the 60’s that HP created its first computer, which was used in house to control company tests. HP also creates their first scientific calculator around this time, which also gained critical success. Further helping promote HP products Dave Packard was appo inted U.S. Deputy Secretary of Defense in 1969. In 1977 John Young became president of HP replacing Bill Hewlett. In the early 80’s HP took much more interest in the personal computing industry as it was during this time that they create the first mass marketed personal computer. They also enter into creating printers for use with their personal computers, the printers HP manufactured during this time set the standard for the direction in which printers would evolve. In 1987 Bill Hewlett retired as vice chairman of the board of directors, his son Walter Hewlett and David W Packard (son of Dave Packard) step up to take his place. In 1992 Lew Platt became HP president and CEO who was the first president and CEO of HP to not be a member of the Hewlett or Packard family. In 1993 Dave Packard relinquishes his chair of the board of director’s position to Lew Platt. Possibly one of the most damaging events hits HP in 1996 when Dave Packard one of the original founders dies. In 1999 Carly Fiorina becomes President and CEO of HP. In 2002 HP merged with Compaq Computer. This merger created an â€Å"$87 billion entity† which operates in more than 160 countries and has almost 150,000 employees. (Dykman, Davis, & Lamb). â€Å"Quite a change from a company which 70 years ago started in a 1 car garage shack with 2 college kids who had $500 to work with!† (Hewlett Packard Company) Today, HP provides consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps the company match the right products, services, and solutions to their customers’ specific needs. Hewlett-Packard’s Vision Statement We strive to improve the environmental performance of our customers, our supply chain, and our own operations. We give people the tools and solutions  to build a better today while preparing to address the challenges of tomorrow. Motto: Purpose Statement To lead in the marketplace by developing and delivering useful and innovative products, services and solutions. Mission Statement Committed to global responsibility by being economic, intellectual and a social asset, demonstrate commitment to our employees by promoting creative work that reflects our values, and earn customer respect and loyalty by consistently providing the highest quality and value while achieving finance growth. Values Statement HP’s values embody the qualities, beliefs, and principles that will ensure organizational success. â€Å"It is necessary that people work together in unison toward common objectives and avoid working at cross purposes at all levels if the ultimate in efficiency and achievement is to be obtained.†-Dave Packard Trust and respect for individuals We work together to create a culture of inclusion built on trust, respect and dignity for all. Achievement and contribution We strive for excellence in all we do; each person’s contribution is critical to our success. Results through teamwork We effectively collaborate, always looking for more efficient ways to serve our customers. Meaningful innovation We are the technology company that invents the useful and the significant. Uncompromising integrity We are open, honest and direct in our dealings. Issue Statement In order for the company to remain one of the world’s leading producers of the latest technological advances, HP must face the following issues head-on: 1. Their ability to remain a top tier leader in the technology industry through innovative products 2. Strive in meeting the continued needs of various shareholders by increasing HP shares 3. Maintain customer loyalty by producing quality yet reasonable prices and exemplarily  customer service 4. Finding ways to reduce our global footprint worldwide through advances in green solutions Management Question: What does CEO, Meg Whitman, need to do to retain and recommit HP to the PC business and reintroduce products her predecessor discarded? Stakeholder Analysis * Communities * Customers * Employees * Investors * Legislators and regulators * Nongovernmental organizations (NGOs) * Suppliers * Universities Stakeholder Expectations and Expectation (See Exhibit 1.1) Stakeholders Key Issues With the unwavering success of new entrants into the market HPs stakeholder’s main issue is their ability to be innovative and competitive in the market. Competitors such as Apple has gained a significant competitive advantage in the technology industry forcing HP to evaluate how they do business. SWOTS Strengths * Hewlett-Packard (HP) is a global provider of personal systems, imaging and printing products, and technology solutions. * It is the largest player in the inkjet and laser printer market. * HP is also one of the market leaders in the global PC market. * HP has a very strong distribution Hewlett-Packard’s primary strength is its business position. The enterprise has a large amount of cash in hand about $10 billion. * Hewlett-Packard is a global enterprise and especially after its merger with Compaq, the company became world’s biggest computer hardware and peripherals  consort in the world and has ranked 20th in the Fortune 500 list. * Hewlett Packard is operating in more than 170 countries including both developed as well as under-developed. * Being a global dealer of computer hardware, it gives HP many advantages like dominating printers market, both laser and inkjet. The company attracts and focuses on consumers from even newly found markets all around the world, multinational corporations, non-governmental organizations etc. * The company competes both at local and international level. * It has increased its competitiveness through policies and strategies that supports free-market economies. * HP is a leading supplier in the growing IT markets. Weaknesses * HP uses the Windows platform in all its I-PAQ phones. Incidentally, I-PAQ phones have been much criticized for not being very Windows friendly in a lot of user forums. * The inability to react quickly to changing market conditions and demands is a weakness of HP. * The company was in a long term debt for many years which kept it from investing in different growth opportunities. * The touch pads of the notebooks of Hewlett Packard like the dv series, dm3, and Envy lines needs improvement. These touch pads are either finicky, unreliable, or are difficult to use because of friction. * The mouse buttons on various HP supplied machines are said to be clumsy to use, too. * Poor shelling life of HP products plagued some mainstream systems and net books. * The past acquisition of Peregrine made the HP’s portfolio even more diverse and complete but HP Open View’s lack of mainframe management capabilities created several problems. * Another weakness was that it did not yet hit a CMDB product that includes discovery and mapping. This cause many customers to switch the brand. Opportunities * Expansion in alternative client computing architectures and other emerging mobile computing devices gives a good opportunity for HP. * The mobile phone market is forecasted to grow tremendously. * The recent acquisition of EDS puts HP at a strong position in the computer market and makes it portfolio more impressive. * Hewlett-Packard was able to generate large number of revenues and profits from its different deals and  raised more than six billion which it can use to pay off its debts as well as invest in different research and development activities. * If the products by the company are supplied at reasonable prices, there will be more chances of growth as the demand would increase. * The company has formed Customer Solutions Group that helps in selling the complete IT solutions, products and services by HP. Threats * Hyper-competitive environment – Companies such as Dell, Toshiba, Lenova Group and Acer are formidable competitors for HP. * It competes in terms of price, brand, quality, technology, distribution and range of products, among other factors. * Other mobile operating systems such as Symbian, iPhone, and Linux are on the rise and they too pose a threat to HP. * Operating in global market means many competitors and therefore, the company has to be at the forefront of changing technologies as well as addressing the changing customer demands and needs. * The global economic recession is also a threat for the company’s sales and profits. The prices have also fallen as the stock markets are at historic low positions. * Many other competitors including Dell are entering the printer business whereas IBM has become a market leader. 3. Organizational Design Analysis Division of Labor in the Ambidextrous Orgainzation: Organic characteristics such as decentralization and employee freedom are excellent for initiating ideas, but these same conditions often make it hard to implement a change because employees are less likely to comply. Employees can ignore the innovation because of decentralization and generally loose structure. HP has such problem and it is necessary to overlay the ambidextrous approach, which speaks to incorporate structure and management process that are appropriate to both creation and the implementation of innovation. The ambidextrous approach looks at HP’s design elements that are important for exploring new ideas versus the design elements that are most suitable for exploiting HP’s current capabilities. Exploration means encouraging creativity and developing new ideas, whereas exploitation means implementing those ideas to produce routine products. HP can be designed to behave in an organic way for exploring new ideas and in a  mechanistic way to exploit and use the ideas. Research under HP could use an ambidextrous approach by designing for both exploration and exploitation perform better and are significantly more successful in launching innovative new products or services. Through research, using this model as an overlay, HP’s creative department should use the organic structure to expand its capabilities such as reducing their global worldwide footprint through advances in green solutions. The economy of China has been growing at a robust rate since last few years. China’s recently released five-year plan signifies a new phase of growth through the expansion of domestic consumption, driving a low-carbon economy, fostering innovation and achieving balanced social and economic growth (Datamonitor PLC, 2012). The growth of HP’s mobile tablet PC market, entry into the smartphone market expects to grow strongly in the coming years. The growth is expected to be driven by the demand from the US and Asia Pacific regions. In 2010, the market was led by the North American region with approximately 35% market share. By 2014, Asia Pacific region including China expects to lead the tablet PC market (Datamonitor, 2011). In February 2011, HP launched the HP TouchPad, a 9.7-inch tablet PC that runs on webOS 3.0. The company plans to make available this product in the coming months. The company’s increased focus on the tablet PC segment will enable it to benefit from the growing market (Datamonitor, 2011). HP entered the smartphone market with the acquisition of Palm, a provider of smartphones powered by the Palm WebOS mobile operating system, in July 2010. The launch of new smartphones with an updated version of WebOS will enable the company to effectively compete with each other players in the market, including Apple and Google (Datamonitor, 2011). In addition, provide the healthcare markets with products beyond the capabilities of their competitors. HP has been focusing on providing healthcare solutions in recent times. In January 2010, the company and McKesson collaborated to work on electric health record (EHR) adoption at independent physician practices. HP’s solutions targeting healthcare sector will enable it to increase its revenues in the company years (Datamonitor, 2011). The creative department could use an organic structure to explore and  develop new ideas to face intense competition from Apple, RIM, and Nokia. Under an organic structure, HP will be able to react quickly to those competitors having a positive effect on revenues and profitability of the company in the long run. Looking at the mechanistic structure HP could exploit capabilities and apply routine implementation of innovations. An example of this looks at HP leading market position in the global printers market. HP ships more than one millions printer per week. Strong market position in various market segments provides economies of scale for the company, including increasing their customer base (Datamonitor, 2011). The Four Types of Change Provide a Strategic Competitive Wedge: Managers can focus on four types of change within organizations to achieve strategic advantage. These four types of change are technology, products and services, strategy and structure, and culture. These factors provide an overall context within which the four types of change serve as a competitive wedge to achieve an advantage in the international environment. HP has an unique configuration of products and services, strategy and structure, culture, and technologies that can be focused for maximum impact upon the its c hosen markets. Technology changes are changes in an organization’s production process, including its knowledge and skill base, that enable distinctive competence. These changes are designed to make production more efficient or to produce greater volume. Changes in technology involve the techniques for making products or services. They include work methods, equipment, and workflow. In the case of HP, the competitive-intelligence (CI) chief of HP has focused his intention to offer free shipping for printer cartridges, its development of â€Å"print status monitor software which will prompt customers to purchase replacement cartridges,† and numerous technical specifications. Only but a few minor errors, the CI team had nailed everything: prices, specs, software details (Varchaver & Burke, 2007). Products and services changes pertain to the product or service outputs of HP. New products and services are normally designed to increase the market share or to develop new markets, customers, or clients. If correctly  applied, HP can bring together existing technologies in a new way to serve a new market. HP has a broad product portfolio. HP’s services segment offers consulting, outsourcing and technology services across infrastructure, applications and business process domains. Its services encompass the data center and the workplace (desktop); network and communications; and security, compliance; business continuity; warranty support; technology consulting and systems integration solutions (Datamonitor, 2012). Strategy and structure changes pertain to the administrative domain in an organization. The administrative domain involves the supervision and management of management, policies, rewards systems, labor relations, coordination devices, management information and control systems, and accounting and budgeting systems. Strategy, structure, and systems changes are usually top-down–that is, mandated by top management–whereas product and technology changes often come from the bottom up. To make the strategy successful, they identified a new set of key performance metrics to track how effectively the company was meeting goals of competitive costs, high quality, and great service. This change also proved to be successful in the long run. A culture change refers to changes in the values, attitudes, expectations, beliefs, abilities, and behavior of employees. Culture change pertains to changes in how employees think; these are changes in mindset rather than technology, structure, or products. Culture change can be particularly difficult because people don’t think their attitudes and beliefs easily. The four types of change are interdependent– a change in one often means a change in another. The structural change was an outgrowth of the technology change. HP is an independent system, and changing one part often has implications for other parts of HP. Porter’s Competitive Strategies- Michael E. Porter studied a number of business organizations and proposed mangers can make the orgainzation more profitable and less vulnerable by adopting either a differentiation strategy or a low-cost strategy. Appling a low-cost leadership strategy means managers choose to compete through lower  costs, whereas with a differentiation strategy the orgainzation compete through the ability to offer unique or distinctive products and services that command a premium price. Each strategy can vary in scope from broad to narrow. That is, an organization can choose to compete in many market and customer segments or to focus on a specific market or buying group. Appling this model to HP revels the organizations focuses on low-cost leadership strategy with a broad scope where HP provides goods and services to customers at cheaper prices. HP uses the low-cost strategy with their printer / copier product line where tight controls to produce products more efficiently than its competitors. Low-cost leadership strategy using a broad scope is concerned primarily with stability rather than taking risks or seeking new opportunities for innovation and growth. For HP, this means it can achieve higher profits than competitors because of it can efficiency and lower operation costs. Also, this strategy puts HP in a better position to prevent loss of market share. 4. Identification and Evaluation of Alternatives 1. Encourage technology change by using skunkworks Pros: Focuses on breakthrough ideas for HP Give highly talented employees time and freedom to keep HP on the cutting edge This group could be highly autonomous and secretive while creating Cons: May create a subculture under HP’s vision Risk of skunkworks wasting resources and come away with nothing to show Ideas may be behind competitor’s organization’s skunkworks teams 2. Empower employees through the bottom-up approach Pros: Employees are motivated to figure out the best ways to get their jobs done Supports the right culture that drive high performance Employees at all levels feel part of the vision / change or the organization Cons: Employees ideas could go nowhere Ideas could get lost between the layers of management Employees may become focused on â€Å"looking for shortcuts† in the process 3. Discover a distinct pattern of tailoring innovations to customer needs by using the Horizontal Coordination Model Pros: Increases the amount of new product development Improves the different possible developed products Gives HP the edge in meeting customer needs and circumventing manufacturing / marketing ideas Cons: If not properly applied, the connections is lost between employees and customers If not properly applies, the coordination between departments are not shared Must be driven by top managers to function well 5. Recommended Alternatives- Based on the models and discussed alternatives, I recommend HP will be best able to adapt to the changing external environment by proceeding with the Horizontal Coordination. This means HP’s technical, marketing, and production employees share ideas and information. All departments would have a say if / when a product gets introduced in the market. Specialization means every department are highly competent at their own tasks. Boundary spanning means each department under HP vision will be linked with involvement on new products and has an excellent linkage with relevant sectors in the external environment. Under boundary spanning, employees are aware of recent scientific developments and personnel are closely linked to customer needs. Horizontal coordination stresses the importance of sharing ideas between technical, marketing, and production. I would not recommend using skunkworks or the bottom-up approach. Skunkworks has a great possibility of developing a subculture that may not support HP’s overall vision. Using the bottom-up approach may go dry after employees discover their ideas are going unnoticed or getting lost while traveling through the layers of management. 6. Implementation and Conclusion Elements for Successful Change- Regardless of the type or scope of change, there are identifiable stages of innovation, which generally occur as a sequence of events, through innovation stages may overlap. For a change to be successful implemented, HP’s mangers must make sure each element occurs in the organization. If one of the elements is missing, the change process  will fail. 1. Ideas. Change is an outward expression of ideas. Ideas can come from within or from outside the organization, 2. Need. Ideas are generally not seriously considered unless there is a perceived need for change. A perceived need for change occurs when managers see a gap between actual performance and desired performance in the organization. 3. Decision to adopt. The decision to adopt occurs when managers or other decision makers choose to go ahead with a proposed idea at HP. 4. Implementation. Implementation occurs when HP’s members actually use a new idea, technique, or behavior. Materials and equipment may have to be acquired, and workers may have to be trained to use the new idea. This is the most difficult part for HP. Until people use the new idea, no change has actually taken place. 5. Resources. Change does not happen on its own; it requires time and resources, for both creating and implementing a new idea. Employees at HP must provide energy to see both the need and the idea to meet that need. In conclusion, strong market position in various markets segments provides economies of scale for the company, besides increasing its chance of winning customers. However, intense competition will adversely affect the revenues and profitability of the company in ling term (Datamonitor, 2011). Works Cited 1. Daft, R. (2010). Organization Theory & Design. (11th ed.). Mason, OH: South-Western, Cengage Learning. 2. Datamonitor. (2011). Hewlett-Packard Company 3. HEWLETT-PACKARD COMPANY Palo Alto, California. (2008). Microwave Journal, 51(7), 120-126. 4. Hewlett Packard Company. 2007 November 19. 30 March 2008 . 5. High Tech: Winning Success In Silicon Valley. (1984). Ebony, 40(1), 37 6. (n.d.). Retrieved from www.hp.com/go/history

Milk Powder in China Essay

Firstly, the customers of Milk powder market in China can be devided in to three parts.Which are high income, working-class,and low income. In China now, most of young parents pay most of their attention to children’s health. They often look foreign goods like food and clothes for children. but not everyone has ablity As mentioned above, our milk powder will be easily accepted by the young parents who are highly educated, and have high income due to its high quanlity and the suitble for asian babies in demographics. In psychographics, as we know, resently, most of Chinese milk powder has been checked out Melamine that can lead to kidney stones. Young parents have lost confidence in the manufacturing of milk powder. More and more people try to purchase foreign milk powder for baby no matter how expensive it is. But most of them buy it from internet by someone who can buy the powder derectly in the country of origin, it will pay lots attention and more money. This is a reminder that we can use this mind to develop our Chinese market. In the past , most Chinese parents buy milk powder which was advertised well, they thought the products that film star recommended would be high quantity. Facts had proved that it would not work. People have lost their confidence on advertisment. It is a problem for us how to promote our milk powder. If we over- used advertisement, it may cause resentment from parents. Some other people will buy milk powder which is recommended by friends or experts from China and other countries. According to the above analysis. We can use concentrated global marketing srtategy. As have related we must use single marketing mix to suit the customer Our milk powder is expensive, not everyone has ability r to bear the expense. So our customer groups is who have high income and highly educated and think baby’s health is the most important thing they have concerned. This part will have little family of hostility, at least they will firstly consider the needs of their baby.

Free Essays on Alexander Hamiton

Alexander Hamilton was born on the island of Nevis in the Caribbean in 1758. Hamilton’s parents were James Hamilton and Rachel Lavien. His parents started a family but they never married. In 1765 James left the family with Rachel when they moved to the island of St. Croix. Rachel and the boys opened a small shop in the main town. Alexander’s first job was that of a trading post clerk for Cruger and Beckman. St. Croix’s main export then was sugar and slaves. At the age of seventeen Hamilton moved to the state of New York. Early on in Hamilton’s life from seeing the brutal ways of slavery gave him a strong opinion of opposing slavery. Hamilton’s education was attending King college and later Columbia while he was in New York. He never considered himself as a revolutionary but in 1775 he joined the New York militia. Alexander always thought that the colonies and Britain would find a way to bind together. Hamilton was a captain of the New Yo rk Artillery Company. After two years Commander-and-Chief George Washington made him a lieutenant colonel. This rank boosted Hamilton’s future in the career of politics. In 1787 Hamilton was a New York delegate to the constitutional convention. His philosophy rested in the true colonialist fashion. He believed in such ideas like seating the president for life, so that he would not be subject to the whims of the corrupt election process. The second major distinguishing feature of Hamilton’s political philosophy was the emphasis on energetic government. He believed that the government should be proactive in economic and military affairs, have the direct power the supersede lower governments (as at the state level), and be able to exercise authority directly on the people. Only a energetic government would be able to provide the stability and order necessary to secure the liberty of the people, especially over such a large area as the United States. Hamilton wrote a ... Free Essays on Alexander Hamiton Free Essays on Alexander Hamiton Alexander Hamilton was born on the island of Nevis in the Caribbean in 1758. Hamilton’s parents were James Hamilton and Rachel Lavien. His parents started a family but they never married. In 1765 James left the family with Rachel when they moved to the island of St. Croix. Rachel and the boys opened a small shop in the main town. Alexander’s first job was that of a trading post clerk for Cruger and Beckman. St. Croix’s main export then was sugar and slaves. At the age of seventeen Hamilton moved to the state of New York. Early on in Hamilton’s life from seeing the brutal ways of slavery gave him a strong opinion of opposing slavery. Hamilton’s education was attending King college and later Columbia while he was in New York. He never considered himself as a revolutionary but in 1775 he joined the New York militia. Alexander always thought that the colonies and Britain would find a way to bind together. Hamilton was a captain of the New Yo rk Artillery Company. After two years Commander-and-Chief George Washington made him a lieutenant colonel. This rank boosted Hamilton’s future in the career of politics. In 1787 Hamilton was a New York delegate to the constitutional convention. His philosophy rested in the true colonialist fashion. He believed in such ideas like seating the president for life, so that he would not be subject to the whims of the corrupt election process. The second major distinguishing feature of Hamilton’s political philosophy was the emphasis on energetic government. He believed that the government should be proactive in economic and military affairs, have the direct power the supersede lower governments (as at the state level), and be able to exercise authority directly on the people. Only a energetic government would be able to provide the stability and order necessary to secure the liberty of the people, especially over such a large area as the United States. Hamilton wrote a ...

The taming of the shrew character profile Essays

The taming of the shrew character profile Essays The taming of the shrew character profile Paper The taming of the shrew character profile Paper Essay Topic: The Taming Of the Shrew Widely reputed throughout Padua to be a shrew, Katherine is foul-tempered and sharp-tongued at the start of the play. She constantly insults and degrades the men around her, and she is prone to wild displays of anger, during which she may physically attack whomever enrages her. Though most of the play characters simply believe Katherine to be inherently ill-tempered, it is certainly plausible to think that her unpleasant behavior stems from unhappiness. She may act like a shrew because she is miserable and desperate. There are many possible sources of Katherineà ¯Ã‚ ¿Ã‚ ½s unhappiness: she expresses jealousy about her fathers treatment of her sister, but her anxiety may also stem from feelings about her own undesirability, the fear that she may never win a husband, her loathing of the way men treat her, and so on. In short, Katherine feels out of place in her society. Due to her intelligence and independence, she is unwilling to play the role of the maiden daughter. She clearly abhors societys expectations that she obey her father and show grace and courtesy toward her suitors. At the same time, however, Katherine must see that given the rigidity of her social situation, her only hope to find a secure and happy place in the world lies in finding a husband. These inherently conflicting impulses may lead to her misery and poor temper. A vicious circle ensues: the angrier she becomes, the less likely it seems she will be able to adapt to her prescribed social role; the more alienated she becomes socially, the more her anger grows. Despite the humiliations and deprivations that Petruccio adds to her life, it is easy to understand why Katherine might succumb to marry a man like him. In their first conversation, Petruccio establishes that he is Katherines intellectual and verbal equal, making him, on some level, an exciting change from the easily dominated men who normally surround her. Petruccios forcible treatment of Katherine is in every way designed to show her that she has no real choice but to adapt to her social role as a wife. This adaptation must be attractive to Katherine on some level, since even if she dislikes the role of wife, playing it at least means she can command respect and consideration from others rather than suffer the universal revulsion she receives as a shrew. Having a social role, even if it is not ideal, must be less painful than continually rejecting any social role at all. Thus, Katherines eventual compliance with Petruccis self-serving straining appears more rational than it might have seemed at first: by the end of the play, she has gained a position and even an authoritative voice that she previously had been denied. Petruchio Petruccio is a gentleman from Verona. Loud, boisterous, eccentric, quick-witted, and frequently drunk, he has come to Padua à ¯Ã‚ ¿Ã‚ ½to wive and thrive.à ¯Ã‚ ¿Ã‚ ½ He wishes for nothing more than a woman with an enormous dowry, and he finds Kate to be the perfect fit. Disregarding everyone who warns him of her shrewishness, he eventually succeeds not only in wooing Katherine, but in silencing her tongue and temper with his own. The boastful, selfish, mercurial Petruccio is one of the most difficult characters in The Taming of the Shrew: his behavior is extremely difficult to decipher, and our interpretation of the play as a whole changes dramatically depending on how we interpret Petruccis actions. If he is nothing more than a vain, uncaring, greedy chauvinist who treats marriage as an act of domination, then the play becomes a dark comedy about the materialism and hunger for power that dictate marriages under the guise of courtly love. If, on the other hand, Petruccio is actually capable of loving Kate and conceives of taming her merely as a means to realize a happy marriage, then the play becomes an examination of the psychology of relationships. A case can be made for either interpretation, but the truth about Petruccio probably lies somewhere in between: he is unabashedly selfish, materialistic, and determined to be his wifes lord and master, but he also loves her and realizes on some level that domestic harmony (on his terms, of course) would be better for her than her current life as a shrew in Padua. To this extent, Petruccio goes to alarming lengths to impose his mastery on Kate, keeping her tired and hungry for some time after their marriage, but he also insists on framing this treatment in a language of love, indicating his eagerness for Kate to adapt to her rightful, socially appointed place and his willingness to make their marriage a happy one. Above all, Petruccio is a comic figure, an exaggerated persona who continually makes the audience laugh. And though we laugh with Petruccio as he Kate, we also laugh at him, as we see him satirize the very gender inequalities that the plot of The Taming of the Shrew ultimately upholds.

Strategic Purpose and Industry Analysis in Tesco Company Essay

Strategic Purpose and Industry Analysis in Tesco Company - Essay Example After the recession of 2008, the revenue of this industry grew every year. This industry of UK helped many small and big retailers to solve their problems. One of the big players of UK supermarket industry is Tesco. It is a multinational company having it's headquartered in Cheshunt of UK. In1919 Tesco was founded by Jack Cohen. It opened its first store in 1929 and from that time the firm expanded its business rapidly. In the UK Tesco has 28% of market share in the supermarket industry. Tesco is experiencing success for a long time. The company has a strong focus on its business and strategies. The vision of the company is to remain constant but changing its business practices and strategies according to the changing world. The firm has major seven types of business strategies which help it to achieve its success. Its vision includes becoming the most valuable business by serving customers and communities with the help of committed and loyal staff and shareholders (Tesco Inc, 2014). It vision also describes that Tesco wants to expand all around the world by using all the opportunities. It believes in the innovation of modern ideas. The mission of Tesco is to become a full formed maintenance company from AMSS Company. The firm’s mission aims to be a wide ranged company providing tubular service. It has a mission of selling mechanized product along with different other products. The values of Tesco contribute a lot to its success and to hold its position in the competitive market. Its business value is to look after the benefit of the customers and treat every one of them equally. The company’s value is involved in every level of its business. Its values let the employees of Tesco know what type of business the company is into and helps its customers to build their expectations.   The strategies of Tesco help in utilizing the resources of the company and achieving its goal. Its short term  and long term growth are based on the company’s strategies (IBISWorld, 2014). Tesco’s strategy involves in building the company as a highly valued brand. For this propose the company develops its own label brands.

Podcast Summary Essay Example | Topics and Well Written Essays - 250 words

Podcast Summary - Essay Example ies like China which recycled plastics and sell it back eventually to Americans and European countries which recycled shredded papers and turn it into recycled papers, toilet papers, tissue papers, etc. However, they pointed out that not all trash are recyclables. When a person is able to gain profit from trash, it is called recyclables; whereas if it’s not, it is called trash/garbage. Curious as to where her used yogurt containers and Wall Street journal went through and to understand the flow or process of recycling business, the woman in the podcast followed Tom to a garage and found out that these items are recycled and produced approximately a 100-billion dollar earnings. This is where the people in the podcast linked recycling industry to microeconomics – in terms of economic prices. Microeconomics deals with the study of the economic behavior of an individual units of an economy (such as the recycling industry) and how does it affects the choices of an individual, makers, markets, and the law of demand and supply. For instance, the podcast revealed that recycling plastics is affected the price of petroleum in the market as plastics are considered as petroleum products. If the price of the petroleum gets lower, then the price of the fresh plastics are lower than the recycled plastics. In return, those who are engaged in recycling plastics industries h ave to lower their production of recyclable plastics as the demand for it would be low. The same goes through for recycled papers when European currency is higher than US’ currency. In microeconomics, we tackled about the effect of a single industry to the economic behavior of demand, supply, price, and